ace Turtle wins Images Award of Excellence for India's First Fully Digitally Integrated Retailer

ace Turtle, India's leading technology-native retail company, has been honored with the prestigious Images Award of Excellence at the India Fashion Forum 2024, organized by Images Group, India's foremost retail industry publication. This accolade underscores ace Turtle's pioneering role in establishing itself as India's premier fully digitally integrated retailer.

The Images Award of Excellence recognizes trailblazing companies that have redefined the retail landscape. ace Turtle's steadfast dedication to seamless omnichannel integration across all facets of its operations, from online shopping experiences to in-store customer engagement, struck a chord with the jury.

In response to the win, Nitin Chhabra, CEO of ace Turtle, expressed his delight, stating, "We are thrilled to be acknowledged as India's first fully digitally integrated retailer. This award validates our unique tech-driven operational model, cutting-edge omnichannel technology expertise, and our innate technology-native mindset that has propelled us forward over the past decade. We are actively pursuing various retail technology innovations leveraging emerging technologies such as AI and IoT. Our aim is to continue innovating and developing proprietary technology platforms and solutions to elevate global brands and offer seamless accessibility to millions of Indian customers across online and offline channels".

As part of its commitment to spearhead the next phase of evolution in the Indian retail industry through its Retail Nxt approach, ace Turtle has been at the forefront with its tech-driven business model and proprietary tech platforms, Rubicon & Connect. The latest iteration of the omnichannel technology platform, Rubicon 3.0, empowers ace Turtle to maintain a unified view and efficiently manage commerce operations across channels for its licensed global brands like Lee, Wrangler, Toys'R'Us, Babies'R'Us, and Dockers. This entails a single view of catalogue, inventory, and pricing across various channels such as online marketplaces, websites, endless aisles, social commerce, and conversational commerce, as well as streamlined customer order management, optimized fulfillment, deliveries, returns, and customer support.

Currently deployed in over 110 stores of Lee, Wrangler, Toys'R'Us, and Dockers in India, the Connect 2.0 app digitizes retail store operations, significantly reducing manual tasks. The app empowers retail store teams through enhanced communication, training, helpdesk support, and workflow management. It enables store teams to execute essential activities such as omnichannel order fulfillment and visual merchandising using their smartphones. Additionally, the Connect 2.0 app features new modules such as Settlement Reports, Retail Key Performance Indicators (KPIs), Leaderboard, Store Weekly Performance, Training, and Attendance.

ace Turtle's relentless pursuit of technological innovation and commitment to providing unparalleled retail experiences exemplifies its leadership in the industry, setting new benchmarks for excellence and driving the future of retail in India.